Vision and Strategy Development
Crucial to the success of any growth initiatives is a well-defined and articulated picture of the future state of a business. This will often have been adopted by our clients' executive prior to engaging with Iron Bridge, but if not, we are pleased to work hand in hand with your company and facilitate your definition and description of what the future looks like for your business – and the timelines, resources, tasks, and milestones along the way. Then we start to map that path to the future together.
Market expansion
We will help you define the markets suited for your company growth and strategize the approach to take. We will support your market entry with cultural insights, translation, marketing plans and tools, and any of the suite of external services required.
Supplier optimization
Suppliers that are aligned and committed to the growth aspirations of any company are critical to the success of that company. We will help you define, refine, and negotiate with your supplier base to ensure that you have a team of partners appropriately committed to supporting you in your growth.
Marketing
Iron Bridge works with our clients on everything from brand / logo / wordmark development through market research, positioning, professional communications, including technical documentation and translation. As well, we assist either directly or indirectly with your needs for distribution and sales.
Government and Regulatory Compliance
Working through bureaucratic steps and paperwork to become properly registered with appropriate levels of government / associations / industry standards can be difficult, time-consuming, and overwhelming. Iron Bridge will help you work through the red tape and become appropriately registered and recognized.
Location establishment
Iron Bridge will work with you to define your goals within the market area, and accordingly target not only the most appropriate region / city in which to locate, but the location within that area. If desired, we will be your local representation in discussion with municipalities, economic development authorities, and other bodies with whom negotiation is required.
IT
Your management of business information is crucial to your success. Iron Bridge will work with you to help decide upon and implement appropriate supporting IT tools.
Distribution
Iron Bridge will approach distribution in a number of fashions from helping find and negotiate with the right distribution network, all the way to taking an active position in product agency or distribution.
Human Resources
The best plans need the best people to execute them in order to succeed. Iron Bridge will work with you to attract and retain the complement of human resources you require.